With the concept “Ta hand om dig / Take Care,” we wanted to shift the perception of Kry from being seen as a digital healthcare app, with heritage as a digital startup, to showcasing the full range of care they actually provide.
The new platform positions Kry as the healthcare provider people turn to with questions or worries about their health. But also as a partner that encourages people to proactively take care of themselves.

The first campaign shows unfiltered, relatable moments from everyday life that many people can recognise themselves in. The scenes are set to a new interpretation of Bill Withers’ iconic song “Lean on Me,” performed by Jelly Crystal.